The topic was Web 2.0 – the set of techniques upon which this site is based. The meeting was sponsored by Banner – a UK agency that’s part of the WPP group.
It was interesting because it shows how much the web has changed. We are no longer satisfied by pushing HTML out at our audience – we crave interactivity, and the ability to connect with real people through their web presence.
Web 2.0 may be important enough to start another Internet bubble – this time funded by advertising and fuelled by consumer and business participation.